The custom development agency market is now a "Red Ocean." This metaphor is based on the image of blood. Competitors tear each other apart for market share so fiercely that the water around them turns red.
Our client — Kodix development studio — needed not only to find new clients in Russia but also to enter a new market — Saudi Arabia. To solve this challenge, we connected the WaiConnect AI agent for lead generation and communication with potential clients.
Over two months of work, our AI agent reached 2,970 contacts on LinkedIn — as if a sales team of three people were working. Kodix received 12 meetings with potential clients, two of them in Saudi Arabia. There were three actual sales.
The sales process required constant fine-tuning of the agent. Together with Kodix Head of Product Discovery Polina Snagovskaya, we describe in detail how the process was built and what pitfalls we had to encounter. We also explain how to set up your own agent without special technical skills.